TikTok is introducing a updated setting that allows them to reduce the quantity of artificial intelligence-produced content appearing in their timelines. This initiative comes as the company revealed that it currently hosts in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
This change is being tested over the next few weeks before a full-scale launch. This shift coincides with a increase in AI-generated material, spurred by new content generation software.
AI Proliferation Online
It has been noted that approximately a tenth of the quickest rising channels on another major platform only show AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a term for inferior, mass-produced content that is often illogical or bizarre.
“We know from our community that many people enjoy content made with AI tools, including computer-generated images to educational videos, and we aim to give people the ability to increase or decrease of that, according to their own preferences,” commented a company executive.
Scale of AI Content
The service disclosed that there are presently 1.3bn videos on its service labeled as AI-generated. Collectively, over 100 m pieces of content are uploaded to the platform daily, making AI content a limited part of its total content library.
User Control Features
Members will be able to decrease or raise the volume of artificial media they see by using the “manage topic” setting in the application and choosing “AI-generated content”. Other topics that currently be modified under the setting include politics, clothing, aesthetics, and movement.
AI Disclosure Rules
The platform’s policies require content makers to tag “realistic” artificially created content, and it prohibits harmful AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.
In addition, the service will henceforth attach an “AI-made” watermark to content created with its own AI tools, or identified by an collaborative effort for identifying content made by AI. This measure is designed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore launching a $2 million educational fund for experts and institutions to produce learning resources about ethical AI use. This program will assist charitable organizations focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has defended its moderation strategy, following controversy over proposals to make redundant a large number of content moderators in the UK. It is set to cut 439 jobs in its content moderation department in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content prior to it is viewed by humans. TikTok stated a notable drop in shocking and graphic content reviewed by human moderators over the past year due to intervention by its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is why a lot of the machine support is really helping us work at speed.”
